Having a successful e-commerce business doesn’t just mean putting your products up for sale. You need to have a detailed strategy that includes automation and process optimisation. Elektramat, a Dutch company specialising in electrical equipment, has adopted an innovative approach to expand its online market.
How do companies succeed in conquering the online market? The answer is simple: automation! Elektramat is a perfect example of how automation can transform a business.
Elektramat is a leading Dutch company operating in the electrical equipment sector, offering products like cables, switchboards, photovoltaic distributors, and lighting. And while it has long operated as a wholesaler for professionals and private companies, Elektramat has recently expanded its operations to include an efficient e-commerce business, which allows for online purchases with delivery throughout Europe.
Elektramat: Innovation and Automation in the Trade of Electronic Equipment
Automation is at the heart of Elektramat’s success. The company’s logistics centre is equipped with multiple conveyors for transporting goods and a total of 14 Modula Lift units, which contain its entire inventory of electronic components. These automatic lift systems are designed to optimise warehouse management and improve operational efficiency.
Each Modula automatic warehouse is equipped with laser pointers, which facilitate picking by indicating the items to be picked with perfect precision. Alphanumeric LED bars are also installed, which display the positions of the items on the tray’s “X” axis, while at the same time providing additional information, such as the quantity to be picked, specific item details, and the position (depth) on the tray’s “Y” axis.